The future of loyalty?

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Emirates announced a new subscription program dubbed Skywards+. This program lets Emirates Skywards members purchase elite-like benefits and discounts for an annual fee. This includes lounge access, discounted business class upgrades, and even fast tracks to elite status.

But is Skywards+ a good deal? Let’s take a closer look at the new subscription service and discuss why other airlines might follow suit with similar programs.

Skywards+ membership tiers

There are three Skywards+ tiers to choose from:

  • Classic Package – $399 per year
    • 20% bonus Skywards miles on flights
    • Preferential Cash + Miles redemption rates
    • Two business class lounge passes
    • 5kg bonus checked bag allowance
  • Advanced Package – $699 per year
    • 20% bonus Skywards miles on flights
    • 20% discount on Upgrade Rewards
    • 20% discount on Classic Rewards
    • Preferential Cash + Miles redemption rates
    • Five business class lounge passes
    • One additional checked bag
    • 10kg bonus checked bag allowance
  • Advanced Package – $999 per year 
    • 20% bonus Tier Miles toward elite status qualification
    • 20% bonus Skywards miles on flights
    • 20% discount on Upgrade Rewards
    • 20% discount on Classic Rewards
    • Preferential Cash + Miles redemption rates
    • Ten business class lounge passes
    • One additional checked bag
    • 10kg bonus checked bag allowance

You can sign up for a Skywards+ membership on Emirates’ website. All subscriptions are billed on an annual basis and are not refundable. Benefits should be active on your Skywards account shortly after you activate a Skywards+ membership.

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